Search Engine Marketing Glossary

This a glossary is currently under construction

Code Bloat

Code Bloat is excess code that is often found in websites. It effects the load time and indexing of a website.

Cost-Per-Action

Cost-Per-Click

Customer Life Time Value (CLV)

Customer Life Time value is the present value of a customers future cash flows.  It is commonly used to find the cost of acquiring new customers

Pay-Per-Click (PPC)

Pay-Per-Click is an advertising model on the internet where an advertiser agrees to pay a set amount of money per click on an advertisement.

Online Reputation Management

Search Engine Optimization (SEO)

Search Engine Marketing

Social Media

Social Media Marketing (SMM)

Spiders