Search Engine Marketing Glossary

This a glossary of a few search marketing terms.

Code Bloat

Code Bloat is excess code that is often found in websites. It effects the load time and indexing of a website.

Cost-Per-Action

Cost per action is an advertising model where payment is made based on a set action or acquisition. Actions often come in the form of a purchase, registration, or a form is filled out. In most cases companies who use affiliates adopt this model to help control the ROI for advertising.

Cost-Per-Click (CPC) See PPC

Customer Life Time Value (CLV)

Customer Life Time value is the present value of a customers future cash flows.  It is commonly used to find the cost of acquiring new customers

Pay-Per-Click (PPC)

Pay-Per-Click is an advertising model on the internet where an advertiser agrees to pay a set amount of money per click on an advertisement.

Online Reputation Management

Online Reputation Management is monitoring and managing personal or business search results that are undesirable.

Search Engine Optimization (SEO) Search Engine Optimization (SEO) Is optimizing a website content, code, and site architecture to help improve placement in search engines.

Search Engine Marketing

Search engine Marketing is a paid form of advertising on a pay-per-click or cost-per-click model within search engine results. This is most commonly seen above and along side of search engine results.
Social Media

Social Media Marketing (SMM) is marketing products, services, or content on social networking sites that are shared by others. It is the new version of viral marketing where others distribute content.