Derek Hanson’s start in digital marketing began while he was in college studying for BS in Marketing at Portland State University. He enrolled in a search marketing class titled E-marketing which created a hunger and thirst for more. While he was at school he joined Sparkle Diamonds, a jewelry e-commerce company, as a marketing coordinator.
Sparkle Diamonds fueled his passion for digital marketing. Though he knew little he soon became responsible for the websites CMS, web design, and search marketing responsibilities. He implemented PPC campaigns, shop comparison feeds, and integrated Google Analytics which were new, exciting, and challenging. Unfortunately, the dream ended as the company was forced to close due to unfortunate circumstances.
The dream was revived through the creation of his personal brand—Derek Live. Out of a job and a worsening economy he new had to be proactive. He started a website and began writing about digital marketing topics and strategy. It was the perfect venue to feed his thirst for more. His personal website has landed him several opportunities to contract with small companies further driving him into a digital marketing field. You can also find him attending various networking events in the Portland metro area.
Currently, He is continuing his education at Portland State University in Digital Marketing Strategies Program. He is using this opportunity to gain more expertise and knowledge in search marketing, branding, social media marketing, analytics, and digital strategies.
In addition, his latest work has been on a brand he created named Scrapedia. Contact Derek Hanson
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