Derek Hanson’s Digital Strategy Portfolio

Cooper Restoration/ Search Optimization & Local Search

Cooper Restoration was founded seven years ago in Salem, OR. In 2009, the company began its website with use of a WYSIWYG editor on Web.com. My involvement was to create a professional experience using the tool in place. Once we established a professional image I then proceeded to write the entire website content. Did a little SEO work but not a complete overhaul. The site was then listed in local directories and search engines.

The owner also wanted some marketing materials designed and created. I had the oppotunity to create a brochure feature several services he did. After seeing the brochure he requested additional marketing materials for phone book ads and a door hanger.

Action Air/ Brand Strategy

Action Air specializes in HVAC service, maintenance, and installation.  Action Air contacted Derek Live for services to help bring visibility and
professionalism to the firm.  A logo was created and accepted by the client.

Sparkle Diamonds/ Balaji Diamonds:

Brand Strategy & Digital Marketing

Sparkle Diamonds was an ecommerce jewelry company which I was a part of during my education at
Portland State University. The company operated as Sparkle Diamonds but in keeping with a luxury product we branded the company as Balaji Diamonds. I then formulated a logo as represented above. I was responsible for building a website with developers and then launching. I wrote product descriptions, managed website content, and edited images. I also did product feeds and internet marketing.